Launch Labs Studios - Introduction to Market Research

Unlocking Consumer Insights

Wednesday, 12 February 2025 • Signal House off Fairbanks Road • 5:30pm Workshop Begins • Free Admission

Join us for an engaging session on the fundamentals of market research and its vital role in shaping successful businesses. This seminar will introduce key research methods, from surveys and focus groups to data analytics and finding where the magic happens, helping you understand how companies gather insights to make informed decisions.

We’ll explore how market research influences branding, product development, and customer engagement—equipping you with essential skills for today’s data-driven world.

Please note that space is limited. Register by filling in the form below ↓ 

Guest Instructor

• Rich Dyer, Instructor
  Rich Dyer is originally from Scotland and has been living in Grand Cayman for 17 years. He is co-founder and business and client manager at Massive Media, he holds an MA in Applied Research from Lancaster University and has been conducting market research projects in Cayman for over 10 years. Notable research clients include Cayman Enterprise City, Cayman National Bank, Royal Bank of Canada, The Cayman Islands Government, Digicel, and the fabled 2019 Chicken Elections issues report! When he is not doing marketing, Rich can mostly be found playing with his band Clever Knots or playing with his cats Michael and Lulu.

Learn more about the Launch Labs Studios Entrepreneurship Workshop Series here.
Have a question? Email innovate@enterprisecayman.ky for details.

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